Figuring out the most efficient method to market your manufacturing company can save you money and time; and recognizing the most effective customer acquisition tool will allow you to push more time and money toward the most effective route of advertising.
Tracing the source of your most effective marketing strategy, is called call tracking.
Why Use Call-Tracking?
Call-tracking can measure success of marketing campaigns, and point to the right direction of future strategy. Call tracking is sourcing the “last touch attribution” of a new customer.
Asking: what was the last point of contact the new client made, before deciding on your service. Though it was probably a combination of multiple marketing strategies – targeting advertising, email list, or through an in-person sales initiative – what was the last push they received before they chose your company. Measuring the number of interactions, site visits, and the last source of contact, is absolutely vital to developing an effective marketing strategy.
Call-Tracking Tools & Platforms
Call tracking tools and platforms that can help with sourcing — like Call-Rail, which can generate a unique code for each marketing endeavor and record the marketing sources that are the most helpful – and the least.
Call-Rail can mark the entire interactive history of a potential client. For each individual caller, Call-Rail can provide detailed information on caller contact, call recording, website visiting information, and communication history.
Call-Rail can even provide tools to measure sales teams outbound response time to missed calls. They have tools that also allow you to place specific tracking codes, on either online or off-line marketing endeavors.
Assigning Initiative-Specific Phone Numbers
Whether you’re participating in a trade show, cold calling, offering a coupon via newsletter subscription, assigning initiative-specific numbers for new customers to use can answer which method of recruitment is the most popular and effective.
Do you need help setting up an effective marketing campaign? Or tracking which marketing tool has the best ROI? Contact one of our team members for service!
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