PPC (or pay-per-click) advertising can be one of the most effective ways for manufacturers to attract qualified leads to their website. This is due to the fact that PPC ads allow you to easily (and precisely) target the most relevant customers to ensure your ads are only shown to the people you want them to be shown to.
There are many PPC platforms out there — including Google Ads, Facebook Ads, LinkedIn, etc. — and they all offer different benefits. However, for the most part, manufacturers should always begin their PPC journey with search ads on Google. These ads show up on the Google Search Engine results pages, and allow you to add keywords to them to ensure only specific traffic sees them.
For instance, if you add a keyword to your campaign like “bottle manufacturers in Orange County”, then only users who type in that query will find your ads.
Let’s take a look at some other aspects of running PPC campaigns to help manufacturers understand how important it can be to their growth:
Instant Results
When done right, PPC campaigns can garner instant results unlike other marketing methods (like SEO, which can take a few months).
While you’ll need to invest money up front, PPC ads can be targeted to reach a precise audience, making them more likely to attract users who are likely to convert. PPC campaigns are also incredibly easy to track end-to-end to ensure you’re getting an optimal ROI. If ads are performing poorly, you can pause them and make adjustments.
Ideal for Building Brand Awareness
PPC ads aren’t solely for creating sales. They can be ideal for increasing brand awareness too, which can be especially helpful for new manufacturing companies.
You can create campaigns that simply introduce your company to your target audience and help build trust for your company right off the bat. For these types of campaigns, we recommend YouTube ads, as they’re easier to consume and can convey the right message more effectively.
Using Your Competitors to Your Advantage
Another benefit of PPC campaigns is it allows you to easily reach potential customers who may already be doing business with one of your competitors.
As we mentioned at the beginning of this article, keywords are a big part of Google Ads. Try creating a campaign with keywords related to your competitors (or simply use the company’s name) and start attracting their customers to your website.
You can also create competitor campaigns on other platforms like Facebook Ads; which allows you to create audiences based on their interests or pages they like/interact with.
Build Powerful PPC Campaigns For Your Manufacturing Company
At Manufacturing Advertising, we specialize in PPC for manufacturers in Cincinnati. We can help you build effective PPC campaigns on the right platforms, with the proper budget to ensure you get the best ROI possible.
Contact us today and one of our PPC experts will reach out to learn more about your goals with PPC advertising to build the perfect strategy!
CONTACT US NOW | CALL 513.445.4004
