Today more than ever before, industrial manufacturers are seeing a shift in consumer behavior. While finding customers in the past involved a heavy dose of cold calling and placing advertisements in industrial publications, today customers are acquired online.
This means manufacturers throughout the country are required to have a powerful website that can serve as a hub for customer acquisition online. However, it’s important for manufacturers to focus on choosing the right industrial web design as opposed to simply hiring the lowest priced website design agency available. Why?
Not only will the wrong website serve as a poor representation of your company (and what you can offer) but it can hurt your rankings on search engines like Google; making your website being found nearly impossible. Whether your business specializes in electronics, special equipment, tooling, flexible packaging, metal fabrication or something in between, building the proper industrial website is critical to your success online. Here are 4 key elements every industrial web design should include:
1. Factory or Plant Information
Content is key when it comes to web design for industrial businesses. Being able to convey what your capabilities are and how they separate your business from the competition will be important when it comes to convincing your customer to choose you.
Most successful industrial manufacturers include key information about their factory or plant that illustrates their internal capabilities, processes, and standards to help designers, retailers, or marketers know how you can make them more profitable.
2. Communications Portal
Reducing the time-consuming back-and-forth that is required for manufacturing reps and engineers to communicate should be a priority when approaching your industrial web design.
To do this, you can implement simple forms on your website that make exchanging important files and other information effortless. If you want to make the process even easier, you should include specifications for the files you can accept.
3. Factory Direct Online Ordering
If you sell industrial products directly to wholesalers or customers, you should ensure your website is built for eCommerce (online shopping cart) to make purchasing your products effortless. Features like inventory and shipping should also be implemented within your eCommerce platform to make the sales process quick and efficient.
Even if selling products directly isn’t your main source of revenue, your industrial manufacturing business can benefit as it can provide supplementary income each month. Keep in mind, however, building and maintaining the right eCommerce website takes time and the right set of skills. This means you should hire the right industrial web design agency to ensure the job is done properly.
4. Logistics & Shipping Data
While manufacturing effective products at competitive prices should be your main focus, you also need to ensure they are received on time. This is why your website should include your shipping and logistics information to ensure your customers know what to expect in regards to when they should expect products to arrive.
Including this data on your website will lead to happier customers and reduce the amount of returns or refunds you’ll need to fulfill in the long run.
Partner With The Right Industrial Web Design Agency in Cincinnati
When you need an industrial web design agency in Cincinnati, Ohio who has the right experience and expertise, Manufacturing Advertising should be your first choice. We’ve helped hundreds of manufacturing businesses attract more customers online with a powerful, unique, and responsive website built to rank on search engines. Contact us today to get started!
CONTACT US NOW | CALL 513-445-4004
