When it comes to SEO for manufacturing companies, you should always be up to date. SEO practices that are no longer up-to-date violate Google guidelines or black hat techniques, which can quickly lead to manual or algorithmic penalties.
It can have dramatic consequences for your manufacturing company’s online presence and result in a significant drop in visitors. This article will give you an overview of the SEO issues or SEO problems that you should avoid when optimizing your website for search engines.
SEO Issue 1: Unnatural Links
Link building has become a minefield. The creation of unnatural links can result in algorithmic or manual penalties that can result in the loss of individual rankings or even complete de-indexing of a website in search engines.
“Establishing unnatural links” means that artificial links are built to a website using various techniques in order to increase the rankings in search engines.
A high number of backlinks that are of low quality can do more damage to a website than you think. As a rule, they have no value, as they neither offer added value for the user nor significantly improve the rankings. They only lead to Google penalties, which can dramatically worsen the organic visibility of a domain.
The Deep Link Ratio
Backlinks should not only be placed on the homepage. The deep link ratio (ratio between links to the homepage and links to more in-depth pages) should match the ratio customary in the industry in order to appear natural.
Links to lower-lying pages can significantly improve their ranking. Search engines consider the link profile as a whole: Links to internal pages can also improve the ranking of the homepage, e.g., Metrics like the domain popularity or the domain authority are increased.
SEO Issue 2: Keyword Stuffing
Keywords are still very useful for developing content ideas and creating pages on topics of interest. The user searches for topics and questions and communicates this to the search engine by entering keywords.
The search engine is now able to understand what search intention a user has when entering a certain keyword. So, what can be forgotten is that keyword frequency has some relevance.
Definition of keyword stuffing
Keyword stuffing means that a certain keyword is used mostly in the content. This is done to improve the ranking of the page for this keyword through this measure. The number of keywords is only a small factor in the Google algorithm. Nobody knows precisely how high the percentage is, but there are more important factors such as user experience, domain authority, or high-quality links that play a more significant role.
Recommendation
Keyword placement should not be considered when writing the text for the web. Rather, the texts should be written in such a way that they offer the user real added value, answer important questions about a topic, and are generally of absolutely high quality.
This also includes correct punctuation, no spelling or grammatical errors, structuring of the texts, e.g., via lists or tables (where appropriate), and supplementing the content with images and video material.
Conclusion
SEO issues can have dramatic consequences for a website’s performance. The online marketing and SEO world change regularly, so it is necessary to stay up to date and work on the manufacturing website daily.
Techniques that worked months ago can no longer meet the search engine quality guidelines. Manufacturers who address precisely this – technically and in terms of content – and avoid the typical SEO problems have a chance of excellent search engine rankings.
Monitor your manufacturing website and optimize it primarily for the users, because if they are satisfied, Google will reward this. A steady stream of visitors will develop through organic search results.
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