Manufacturing businesses are beginning to understand the benefits PPC (or pay-per-click) advertising can offer. If you want to generate sales quickly and efficiently online, PPC — especially on Google, which receives 3.5 billion searches per day — is the best digital marketing method to explore.
As the premiere PPC agency for manufacturers in Cincinnati, Ohio, we — here at Manufacturing Advertising — want manufacturers to fully understand how Google Ads work and why they’re so effective at generating more customers.
Why Should Manufacturers Run Google Ads?
1. Google Search Ads Look Like Organic Search Listings
One of the common misconceptions among manufacturers when it comes to PPC is that organic search engine results — built overtime using SEO strategies — are more credible than paid advertisements. While consumers will surely click on an ad if they’re searching for something small such as bed sheets or sun glasses, would corporate buyers click on a paid ad for a food processing machine that costs five figures?
This may have been a valid concern in the past, however, Google has rapidly evolved in terms of the visual design for their search engine results pages. Their updated design allows paid Google ads to look nearly indistinguishable from organic search results. This means ads are more trusted by consumers (even manufacturing consumers) and hold more weight than they might have in years past.
2. Google Search Ads Are Listed at The Top of Results Pages
Beyond resembling organic search results, your PPC ads are always placed at the top of Google’s search engine results pages immediately. Compare that to SEO, which can take months to begin yielding a climb in rankings on Google.
Once you have selected the proper keywords, created the right PPC campaign strategy and set a budget your ads are immediately listed and will begin displaying for relevant users. The speed at which ads are listed can be important when it comes to:
- Rolling out new products
- Special promotions or offers such as extended warranties or free installation
- Products and equipment that have been re-engineered or rebranded
- Companies that have been rebranded, acquired, or spun off
3. Multiple Ad Type Options
While search ads have proven to be one of the most effective ad types on the Google Ads platform, you can also choose a range of other ad types to suit your needs and expand your reach. These include:
- Display ads – image-based advertisements shown throughout the Google Display network
- YouTube Ads – video advertisements that display before, during, or after a YouTube video
- Google Maps ads – advertisements shown on Google Maps and are ideal for manufacturers that serve a local community
Controlling & Measuring Your PPC Ads
The success of your manufacturing business when it comes to PPC ads depends heavily on being able to control, measure, and regularly adjust your campaigns.
Luckily, PPC platforms like Google (along with a range of external third-party tools) give you the opportunity to precisely measure the results of your campaigns in real-time; allowing you to adjust your budgets and set specific KPIs or conversions to help guide your campaigns. Keep in mind, however, that maintaining your PPC ads can be a full-time job and in order to do it properly, partnering with a PPC agency for manufacturers in Cincinnati — like Manufacturing Marketing — is recommended.
- Our specialization in manufacturing is an important issue when you are evaluating options. Consumer PPC and manufacturing PPC are quite different in terms of content style, offers, landing page composition and keyword targeting, to name a few of the most important issues.
- Our copywriters, designers and PPC specialists are experienced in communicating with B2B buyers and influencers. In addition, our experience gives us deep insight about which keywords and campaign strategies are most likely to get results – that is, most likely to generate a lot of high-quality sales leads.
Partner With The Right PPC Agency for Manufacturers in Cincinnati
At Manufacturing Advertising, we specialize in PPC campaign management for manufacturers in Cincinnati, Ohio. We have experience in manufacturing and know the difference between standard consumer PPC and manufacturing PPC. Our experts can help write the proper content, build the right landing pages, and target effective keywords to help you get the best ROI possible.
If you’re looking for the right PPC agency for manufacturers in Cincinnati, contact Manufacturing Advertising today!
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