Few elements are more crucial when it comes to representing your manufacturing company to existing and potential customers than your logo. It is responsible for most of your manufacturing company’s branding, and can help establish brand recognition and trust, while making your company stand out from the crowd.
If your company logo has gotten stale — perhaps it hasn’t been updated in a few years (or more) — then it might be time for a fresh logo design. Here are 3 signs to know for sure:
1. Your Logo is Outdated
Looking at your logo with unbiased eyes, you should be able to tell whether or not it looks outdated or not. While it may once have been something that fit with the times, there’s a strong possibility it hasn’t stood the test of time.
That’s not to say logos can’t be timeless (case in point, Coca Cola) but unless the current design is simple and classic, it’s probably going to need an update. After all, if your company is cutting-edge your logo needs to match.
2. Your Logo Isn’t Unique Enough
As a company, especially one with a lot of competition, you want to stand out from the crowd. As such, your logo shouldn’t blend in with other logos from your industry.
Unfortunately, a lot of companies fall into this trap and end up with cookie-cutter logos that don’t separate or elevate them as a brand.
To avoid this, your logo should convey your company’s purpose and what makes it special. It could be something as simple as including a unique font type or avoiding the minimalist approach most companies are going with these days.
3. Your Logo Doesn’t Accurately Reflect Your Company Values
It goes without saying, but businesses change and evolve overtime. As a result, the company’s values and mission are bound to evolve with it.
If your current logo doesn’t accurately reflect the current values of your company, it’s time to give it a facelift with a new design. This will help your current customers see your company in a new light and ensure you look fresh in the eyes of potential customers.
Ready for a New Logo For Your Manufacturing Company?
No matter if it’s been a few years since your last logo update, or you simply aren’t happy with the way your current logo reflects your business, then you should make getting a new logo a priority.
Manufacturing Advertising specializes in logo design and branding for manufacturers, and can help you stay fresh and relevant in the eyes of your customers. Contact us today to get a professional logo design that perfectly represents your company!
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