When it comes to effectively attracting new manufacturing customers, having a powerful website that is visible on search engines like Google is imperative. To do this properly, you need a strong manufacturing SEO strategy. This is easier said than done, though, and typically requires the help of a reputable SEO agency — like Manufacturing Advertising — that specializes in the manufacturing industry.
With that being said, there are a few tips you can put into practice immediately to boost your visibility on Google quickly and begin acquiring new customers.
4 Manufacturing SEO Tips to Help Boost Rankings on Google
1. Start with Your Audience
Being able to address your target audience, no matter who they are, is one of the most critical aspects of your SEO strategy. When building an audience, it’s important to keep in mind that consumers for manufacturers are much different than consumers for everyday products offered by most companies.
While manufacturing consumers do use search engines like Google to find relevant products, they likely have different search habits than consumers in the market for electronics or a new vehicle. This is why manufacturers need to build buyer personas, which requires a thorough analysis of who their ideal customer is and what pain points they may be facing.
This allows you to address those pain points in the content on your web pages and will serve as a guide for your SEO strategy.
2. Pick the Proper Keywords
Choosing the right keywords is just as important as deciding upon your target audience. These words or phrases make it possible for consumers to find your website, which is why it’s critical to analyze your target audience to find what terms they search for the most.
This will help you determine their needs, wants, and motives. After all, choosing the wrong keywords could result in attracting irrelevant traffic to your website.
When it comes to what keywords will be right for your manufacturing business, it depends on a range of factors such as the products you sell, your location, and the cost of your products.
Generally, short-tail keywords (i.e. “industrial equipment”) are more competitive, thus they are more difficult to rank high for. This is why you should aim to target long-tail keywords (i.e. “affordable industrial equipment in Mississippi”) to gain traction quickly.
3. Ensure Your Metadata is Optimized
Metadata refers to a snippet of code that is hidden within the header of your webpages and allows search engines to comprehend what each page is about.
Optimizing your metadata is extremely important, as Google uses it to ensure users are guided to the most relevant pages whenever they perform a search.
Because manufacturing is becoming increasingly more competitive, having strong, relevant metadata on each of your web pages is critical if you want to stand out.
When it comes to the available metadata types, a web page’s meta title and description are two of the most relevant types for SEO success.
- Meta Title: When Google crawls websites to find the most relevant pages for their search engine results pages, title tags are one of the first pieces of metadata taken into consideration. If you search Google now, you’ll see the meta title at the very top of each search engine listing. As a general rule, your target keyword should be at the beginning of your meta title and the title itself should not exceed 160 characters in length.
- Meta Description: Your meta descriptions provide a relevant summary of each individual web page and are important for attracting clicks as they give the user a preview of each page’s content.
4. Constantly Evaluate Your SEO Success
Your manufacturing SEO strategy is useless without evaluating and measuring its performance and making necessary adjustments to maintain and grow your rankings.
Through the use of tools like Google Analytics, manufacturers should set up KPIs and clear goals for their entire website to be able to effectively measure success.
For example, if you sell products directly on your website, tracking sales should be your main focus to gauge how relevant the traffic you’re receiving from search engines is.
Because manufacturing consumers typically take a long period of time to convert into a customer, you should also be tracking leads that you’ve acquired through your contact forms along with phone calls.
Partner With The Right Manufacturing SEO Agency in Cincinnati
At Manufacturing Advertising, we specialize in manufacturing SEO. We’ve helped hundreds of manufacturing businesses increase their rankings on search engines like Google. Contact Manufacturing Advertising today to get started!
