Wondering what inbound marketing for manufacturers entails? Think of it this way: just like you probably have internal sales and external sales to reach different types of clients, there is inbound marketing and outbound marketing.  There is marketing to reach and marketing to reel in. Inbound is a marketing system to help prioritize your time with the most qualified leads.

Additionally, the system involves staying in touch with your prospects, and keeping you top -of-mind without requiring a real salesperson. This means your limited sales force can spend time with those most ready to do business with you, and leave leads who are still on the fence to your inbound marketing sales funnels.

This is ESPECIALLY important for companies with LONG SALES CYCLES – like many manufacturing and industrial companies.

If you feel like your sales people are missing opportunities, then inbound marketing for manufacturers is ideal for your company! You can set-up the whole system for less than the cost of a full or part-time salesperson, and likely reduce the number of staff you need long-term because their efficiency will have increased. AND / OR you can continue to grow with the same number of staff you have now. There are many ways to make inbound marketing for manufacturers a practical, affordable, efficient, and transparent part of your company.

If you have an existing CRM (Customer relationship management software), we can explore integration, if you do not we can explore the best one for your company. Owners love the transparency of our reports and the accountability we bring to their sales and management.