Key Advantages & FAQ
Answers to the Most Frequently Asked Questions
Why Manufacturing Advertising?
Save Money!
We create and implement a professionally developed marketing plan for manufacturers that costs significantly less than hiring an internal marketing employee.
Save Time!
We do all the work so you don’t have to. On average, a Manufacturing Advertising client’s time investment is only 5 hours per month.
Get Business!
We use the most technologically advanced tracking in the industry, so you won’t wonder if your manufacturing marketing strategies are working – you’ll know!
Predictability!
Budgeting is simplified when you work with Manufacturing Advertising. You’ll know up front what our marketing packages will cost.
Experienced Strategist!
Putting together the proper strategy that targets the right audience is everything. We have the experience to create a killer marketing strategy tailored to your business.
Get Answers!
We utilize the latest tracking software to ensure you always know how your marketing efforts are paying off. This is a crucial part of our work.
What to Expect
Staying Within Annual Budget
We only spend money on what is in your pre-approved budget. Nothing more. Nothing less.
Personal Attention
In person meetings. Returning your calls & emails quickly. In other words: we take client relationships seriously and want to communicate with you as much as possible.
Transparent Reports
We’re all about transparency, which is why our reporting is open and un-altered. This gives us a level of accountability other marketing solutions simply lack.
Frequently Asked Questions
Will This Work For MY Business?
There are many ways to “double check” on your specific products marketing viability before you invest in a full marketing plan. Depending on how “safe” or “sure” you need to be you may pay for a market evaluation before investing into a plan.
How long does it take to see results?
Some clients see results in a matter of weeks, others in months. There are many variables that play a role and product/service type, sales cycle, and budget are a few of them. We will provide some insight into what to expect as we determine what plan is best for you!
Will one individual marketing service make much impact on my business?
Possibly! It depends on many, many factors. Different businesses have different needs and sometimes one marketing tool implemented correctly is all they need to reach their initial goal.
What size clients have you worked with?
Our team has effectively brought growth to organizations from <$1Million to $200+ Million in annual revenue. We’ve seen budgets and goals range quite a bit.
What should I expect as a client?
When you become a client we will develop a plan and timeline for what work will be accomplished, and when. You can expect this work to stay on schedule.
Can you completely replace my internal marketing staff?
Potentially. This would be explored in the assessment. For many clients we are their only marketing staff. Some of our larger clients find it helpful to have a few internal people.
How much should I expect to pay for a complete marketing plan?
Most businesses spend 7-12% of their annual revenue on some form of marketing – including marketing staff, tradeshows, website, publications, marketing and advertising. I have found for industry & manufacturing businesses around 2-5% is usually adequate for marketing as their company messages do not often change and their audience is smaller than most businesses. Some can get by with less – it really depends on many factors and if the goal is to maintain or grow their business.
What is a good "beginner" marketing budget?
If you’ve never done any marketing before, $30,000/annually (or $2,500/month) is a good place to start. This budget usually allows for the website to be upgraded and some key essential marketing foundations to be built in stages. For many businesses they start seeing increased website traffic and some new prospects enter the pipeline within the first 4-6 months, and a steady flow thereafter. As we get to know your business we will be able to more accurately predict what results your business should expect.
