When you think of industrial social media marketing, the task might seem daunting. However, users on social media are growing by the day. In fact, 1.62 billion users visit Facebook on a daily basis, according to Sprout Social!
These statistics are amazing, and one of the reasons why building a presence on social media platforms like Facebook, Instagram, and Twitter is so important for industrial & manufacturing companies. But, what steps do you need to take? What does the process entail?
In this blog post the industrial social media marketing experts in Cincinnati at Manufacturing Advertising will explain what it takes to get in front of your target audience and build a strong presence on social media.
Why Industrial & Manufacturing Companies Need a Presence on Social Media
1. Increase Awareness & Loyalty
In addition to other digital marketing methods — like PPC, content marketing, and SEO — social media marketing is one of the most ideal methods for increasing awareness of your company.
Building a presence on social media with regular posts about your company’s products, culture, and beliefs can be extremely effective at not only letting your target audience know what you sell, but understand why they should choose you over your competitors.
Something else to note is the ability to build a community on social media channels. This is an often overlooked factor to consider when thinking about industrial social media marketing; but can help significantly.
The ability for users to share your pages and posts with their friends and family can go a long way to introducing your brand to a wider audience and extending your reach.
2. Boost Website Traffic
Everytime you publish a post on your company’s social media page, you have the opportunity to get your target audience to visit your website and learn about your company.
This helps direct the right traffic to your most important web pages; resulting in more conversions and leads. What’s more? You can include effective CTAs (calls-to-action) within your social posts such as “LEARN MORE” or “GET A FREE QUOTE”.
These CTAs would direct traffic to specific pages that could have contact forms to collect the user’s contact information for future email marketing, PPC, or remarketing campaigns.
3. Run Targeted Paid Advertisement Campaigns
Beyond simply publishing organic (or free) posts on your social media pages, you can also run targeted paid ad campaigns on these platforms to effectively reach qualified customers.
Facebook, specifically, lets you target users with paid campaigns based on their behaviors, interests, location, and demographics. LinkedIn also lets you segment in similar ways to ensure your ads are shown to the most relevant audiences.
You can easily track the performance of these campaigns as well directly from each platform’s website to ensure you’re getting the optimal ROAS (Return on Ad Spend).
4. Build a Community of Potential & Existing Customers
Having a social media presence allows customers to voice their opinions and ask important questions related to your company and the products/services you offer.
This allows you to build a community of potential and existing customers, which can help increase business significantly. This type of engagement lets potential customers and leads know that you actively answer questions and respond to comments; which builds trust for your brand quickly.
5. Gain Insights & Knowledge From Your Customers
As you engage with your customers on your social media pages, your manufacturing company will be able to gain a wealth of information about your demographic including:
- How they feel about your company
- Changes they’d like to see implemented
- The type of content or information they’d like to see
- What they like/dislike about your brand
…and more! This information can be extremely valuable to your growth as a company, as it can help you make more informed decisions in the future and tailor your posts and digital marketing campaigns to resonate more closely with your target audience.
Industrial Social Media Marketing in Cincinnati
At Manufacturing Advertising, we specialize in industrial social media marketing as well as a range of additional digital marketing services. Get in touch with Manufacturing Advertising today to get started!
CONTACT US NOW | CALL 513.445.4004
