Are you noticing a dip in website traffic lately? Are leads leaving bouncing off your site quicker than usual? Has it been weeks (or months) since your last potential customer inquired about your products?
The problem could be the uncertain economic times we’re currently in — with a pandemic still going strong throughout the country (and the world) — or it could be these 4 fatal web design flaws:
4 Web Design Issues That Could be Hurting Your Manufacturing Company’s Website
1. Slow Site Speed
In this day and age, websites need to be quick. In fact, a 1 second delay in website loading speed reduces page views by 7% and customer satisfaction by 16%, according to the Hosting Tribunal.
These are critical statistics to consider when assessing your website’s effectiveness (or lack thereof) to retain traffic and generate leads. To check your site’s speed, you can use free tools online, like GTmetrix or Google’s PageSpeed Insights tool.
Whatever you use, if your site is found to be too slow, this is a glaring issue that needs to be addressed immediately. Things like image files that are too large, unminified CSS/Javascript, too many plugins (if you’re using WordPress) and more can all contribute to a slower website.
Keep in mind, though, it could also be your hosting plan. Shared hosting, in particular, is notorious for slow site speeds as you’re literally sharing your hosting with other sites. Consider upgrading or changing providers if this is the case.
2. Unresponsive Design
In the past, websites were built for one device (the desktop computer). Nowadays, you have multiple devices to worry about; in addition to the desktop, you now have tablets, smartphones, smart TVs, laptops, and more which are all capable of browsing the internet.
Unfortunately, this means you need to ensure your website’s design looks and functions great on all devices. If not, it could seriously impact your rankings on search engines, bounce rate, and your website’s ability to attract new business.
Your website should be fully responsive, no matter what device a user is viewing it one. Test this yourself by pulling up your site on multiple devices. If it looks great on one or two devices, but horrible on the rest, it might be time for a new web design.
3. Your Website is Too Visually Busy
Oftentimes, manufacturers want all the bells and whistles that come with a website to make it look pretty and aesthetically pleasing. However, you need to remember that you’re targeting business owners who don’t care much for the fancy elements (sliders, word effects, pop ups, etc.) that normal consumers do.
Your audience focuses more on the products you sell and whether or not they can help improve their business. This is why content should be your priority over flashy website design.
Time For a New Manufacturing Web Design? Partner With Us!
If one (or several) items on this list pertain to your website, then you should take this as a sign to upgrade your web design.
At Manufacturing Advertising, we’ve helped manufacturing companies in Cincinnati effectively attract and retain traffic with fresh and no-nonsense websites that are built for manufacturing and industrial companies. If you think it’s time to get a new website,. Get in touch with us now!
CONTACT US NOW | CALL 513.445.4004
